Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. Google Ads can be an effective way to drive qualified traffic to your business while people search for products and services similar to the ones you offer.
Key Features of Google Ads:
- Search Ads: Text ads that appear on Google’s search engine results pages (SERPs) when users search for specific keywords.
- Display Ads: Visual ads that appear on websites within the Google Display Network, which includes millions of websites, blogs, and Google-owned properties like Gmail and YouTube.
- Video Ads: Ads that appear on YouTube or across the Google Display Network.
- Shopping Ads: Product-based ads that appear on Google’s SERPs and Google Shopping.
- App Ads: Ads designed to promote app downloads and engagement across Google’s properties.
- Targeting Options: Extensive targeting options based on keywords, demographics, location, device, and more.
- Bidding Strategies: Various bidding strategies including Cost-Per-Click (CPC), Cost-Per-Thousand Impressions (CPM), Cost-Per-Acquisition (CPA), and more.
- Performance Metrics: Provides detailed reports and analytics to track the performance of ad campaigns and make data-driven decisions to optimize results.
